Toronto, Canada · Award-winning Asana Partner, North America · Direct engagement Engagement 1: Dec 2025 – 15 Feb 2026 · Engagement 2: June 2026 – ongoing Role: Led organic content workstream.

The Situation

Cirface sells Asana consultancy and managed services into operations teams. The product was solid and the client list was strong. The organic footprint was not. The site was at DR 30 with 127 referring domains, and it was not showing up for the category terms its own buyers were searching.

I was brought in twice. The first time to build external authority in a six-week window. The second time to fix a traffic drop and grow the pages that were already there.

Selected Content Planned and Executed

https://cirface.com/blog/asana-pricing-explained

[Draft incorporating changes: https://docs.google.com/document/d/1mqm4Eb3eSyeuueh3kfVkFggCKwl1o4jBVPfk5l_PMt0/edit?tab=t.0]

click to ZoOom

https://cirface.com/blog/asana-admin-console

[Draft: https://docs.google.com/document/d/1J3x_8UPVAyc7hfUE2Hk1yn9wCyas5dB4riWHxD2jaeU/edit?tab=t.djep9zu2o0eu#heading=h.gmhidpeaw9bp]

Engagement 1: authority build

Dec 2025 to 15 February 2026

The brief was external authority and organic visibility through PR outreach, guest posting, press releases, and on-site SEO.

• Editorial Outreach: Built a 130+ site database and sent 50+ personalized pitches to high-DA publications in project management, SaaS, workflows, and operations.
• Guest Posting: Delivered 5 article drafts (1,500–2,000 words).
  • https://storychief.io/blog/audit-marketing-operations-workflow (DR: 73)
  • https://blog.powr.io/how-small-teams-can-scale-marketing-without-hiring-or-burning-out/ (DR: 89)
  • https://clutch.co/resources/b2b-strategy-margin-leaks (DR: 92)
  • https://www.jivochat.com/blog/tools/why-remote-productivity-lags-and-how-systems-fix-it.html (DR: 77)
• On-site SEO Optimization: Reviewed top-performing pages and implemented edits on 4 blog posts (now live). Also, redrafted the Asana Support service page for better CTR. Provided homepage content suggestions.

The Results

Traffic and SEO Keywords just before the engagement began.

The on-site edits also produced links I did not have to ask for. After the Asana Pricing post was updated, two sites picked it up as a source on their own.