LegalWiz.in (B2B SaaS LegalTech Startup) - Part of Hire4Higher Consulting — official employer for billing & documentation.
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Built Legalwiz.in’s content engine from the ground up that scaled traffic from ~2.2K to 59K monthly visits (2018–2021), and drove 1,800+ keywords into Google Top 10. These efforts boosted visibility, elevated the founder’s voice in tier-1 publications, and supported $772,000 in funding traction through founder PR and visibility.
Collaborated with PR, design, and SEO teams on campaigns that extended beyond blogs — produced media features (Entrepreneur, CNBC TV18), webinars, initiated the start of a YouTube channel + videos, and social media content that amplified reach.
The content funnel I built generated highly qualified leads acquiring 1000+ new clients during this period.
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Role & Implementation
Content Engine: Designed and executed a full SEO-led publishing calendar, restructured blogs, and expanded keyword coverage
Thought Leadership: Ghostwrote for the founder, landing features in Entrepreneur and CNBC TV18
Content Formats: Produced whitepapers, case studies, videos, and webinars in addition to blogs
Brand Visibility: Partnered with PR and design teams to amplify campaigns across startup and SME media
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Overview
Strengthened domain authority with a growing backlink profile from guest posts and PR placements
Built multimedia assets (YouTube videos, webinars) that diversified engagement beyond blogs
Contributed to investor confidence and user acquisition through consistent visibility in business media
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Restructured website from ground up with only 2K traffic
Total number of keywords in top-10 ranking was 123 in Aug ‘18
Traffic rises to 12k in a year
And in the next year the traffic reached 49K in Oct ‘20
Total keywords ranked ranking soar to 1851 in Oct ‘20
https://www.legalwiz.in/blog/essential-business-skills-to-learn-from-your-father
https://www.legalwiz.in/blog/copyrighting-in-modern-business-how-and-when-to-copyright-your-work
https://www.legalwiz.in/blog/choose-the-best-business-structure-for-startup
https://www.legalwiz.in/blog/5-famous-trademark-cases-for-businesses-to-learn-from
https://e27.co/8-podcasts-that-every-entrepreneur-should-listen-to-20190507/
https://e27.co/the-real-reasons-why-startups-fail-no-its-not-the-idea-20190619/
For Entrepreneur | https://www.entrepreneur.com/en-in/author/shrijay-sheth
For CNBC TV 18 | https://www.cnbctv18.com/startup/mastering-customer-experience-is-the-secret-sauce-for-startup-success-here-is-how-to-do-it-4271881.htm
https://razorpay.com/learn/why-should-you-patent/
Involvement includes scripting, editing, and publishing the videos