Revamped content around Google Analytics 360 and DV360, focusing on campaign assets, enterprise-focused blogs, and demand-gen support. Within 6 months, helped double site traffic and improve keyword rankings in Google’s Top 10.
📌 My Role & Implementation
Produced SEO-led blogs, web copy, and campaign content aligned with GA360/DV360 demand-gen campaigns
Partnered with the digital marketing team to optimize on-site content for keyword targeting
Focused on enterprise buyer personas, translating analytics/AdTech features into accessible, conversion-focused messaging.
Results (SEMrush Data)
Traffic Growth: Increased monthly visits from ~676 (Sep ’17) → ~1,300 (Mar ’18), a 2x jump in 5 months.
Expansion in Keyword Rankings: Top 10 keywords grew from 163 → 262, with Top 3 placements nearly doubling (24 → 45).
Contributed to stronger visibility for Google Marketing Platform content in India’s analytics market.
Tatvic (Oct 2017 - Mar 2018)
The website traffic at the time of joining in Sep ‘17 was 676 visits.
Traffic went 2X in 5 months of joining after implementing content tactics on-site/
The total number of keywords in top 10 were 163 in Sept. 2017
Total number of keywords in top 3 got doubled with top 10 keywords jumped to 262 by April ‘18
https://analyticsindiamag.com/global-tech/streaming-google-analytics-360-data-bigquery-export/
https://www.tatvic.com/blog/migrate-your-website-to-new-host-for-enhanced-ga-tracking/